ABOUT US

Clothing with a conscience

Pamuuc started with a simple belief: clothing should be made with care — for the people who wear it, the people who make it, and the planet we all share.

We couldn’t find a brand that truly matched our values. One that was honest, local, and genuinely sustainable. So we decided to build it from the ground up — slowly, intentionally, and without cutting corners.

A personal shift

From frustration to foundation

We’re Ayse and Leo — partners in life and work. After years around the fashion industry, we saw too much of what we didn’t agree with: overproduction, greenwashing, poor working conditions. So we stepped back and started asking questions.

What if clothes were made differently? What if you knew exactly where your shirt came from — and who made it?

That search became a three-year journey. We studied materials, met with local makers, and learned the ins and outs of ethical production. The result is Pamuuc. A name that comes from “pamuk,” the Turkish word for cotton — and a symbol of how everything begins.

What we make

Essential pieces, built to last

Our collections are small, calm, and versatile. Each piece is crafted with a soft cotton-linen blend, certified by the European Flax Standard and OEKO-TEX 100. They’re easy to wear, easy to combine, and designed to move with you through the seasons.

We design in-house and work closely with local partners across Barcelona — from cutting and sewing to labels and embroidery. It all happens within a few kilometers, so we can keep things transparent, fair, and low-impact.

What we believe

It’s not just fashion. It’s a way of doing things.

Transparency: We share the full journey of each garment — no vague claims, just facts you can see.

Sustainability: We use certified low-impact fabrics, recycled threads, and keep production close to home.

Fair work: Everyone we work with earns a living wage and works in safe, respectful conditions.

Simplicity: Fewer pieces. Better quality. Designed with purpose, not noise.

Looking ahead

A quieter kind of progress

We’re not chasing growth or trends. We’re here to build something meaningful — one piece, one story at a time.

If you're looking for clothing made with intention, care, and clarity, we’re glad you found us.

— Ayse & Leo
Co-founders of Pamuuc